![]() In 1935 Fred Gruen, now 63 years old, became Chairman of the Board and Benjamin S. The shrinking market and reduced output is probably what prompted Gruen to divest themselves of ties to Aegler and to bring all outside movement production into the Precision Factory. After 1929, Gruen began to offer many less expensive watches than they had before, and ad headlines started to mention value and price. had gone from over five million to around 800,000 per year, and most of these were in the lower price range, not the upscale watches that Gruen had sold previously. economy was staggering under the effects of the Great Depressionwatch sales in the U.S. Right: Benjamin Samuel Katz (1892-1969), who succeeded Fred Gruen as President of the Gruen Watch Company in 1935. Gruen even offered watch boxes that held one watch of each type. They helpfully quoted authorities on etiquette who supported this claim. ![]() Gruen pointed out in advertising that if a customer wanted to be properly fashionable, he needed to own both a wristwatch and a pocket watch. T H E G R U E N W A T C H C O M P A N Y 1929 - 1940īy the early 1930s, men's wristwatches had overtaken pocket watches in popularity, although wristwatches were not yet considered appropriate for formal dress. Gruen Watch Company history: 1929-1940: Gruen Curvex, Gruen Veri-Thin, Gruen driver's watches
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